Rapid spread of information vs. behavior change

MIT’s Damon Centola: “The networks that make information spread more quickly actually make behavior spread more slowly.” The “Strength of weak ties” (i.e., random networks) does not impact people’s behavior. Conclusion: Twitter good for rapid information dissemination and Facebook good for making people buy products?

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About GilPress

I launched the Big Data conversation; writing, research, marketing services; http://whatsthebigdata.com/ & https://infostory.com/
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