MIT’s Damon Centola: “The networks that make information spread more quickly actually make behavior spread more slowly.” The “Strength of weak ties” (i.e., random networks) does not impact people’s behavior. Conclusion: Twitter good for rapid information dissemination and Facebook good for making people buy products?
Rapid spread of information vs. behavior change
Posted on September 9, 2010 by GilPress
About GilPressI launched the Big Data conversation; writing, research, marketing services; http://whatsthebigdata.com/ & https://infostory.com/
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