Rapid spread of information vs. behavior change

MIT’s Damon Centola: “The networks that make information spread more quickly actually make behavior spread more slowly.” The “Strength of weak ties” (i.e., random networks) does not impact people’s behavior. Conclusion: Twitter good for rapid information dissemination and Facebook good for making people buy products?

About GilPress

I launched the Big Data conversation; writing, research, marketing services; http://whatsthebigdata.com/ & https://infostory.com/
This entry was posted in Information diffusion, Social Networks. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s