Peter Drucker on Managing Moron Computers and the Information Utility (1967)


The IBM 360 Model 75 computer at the Rutherford Laboratory, 1967

Peter F. Drucker, “The Manager and the Moron,” McKinsey Quarterly, December 1967

One of the most potentially earthshaking forces in our economy is the technology of information. I don’t mean simply the computer. The computer is to information what the electric power station is to electricity. The power station makes many other things possible, but it’s not where the money is. The money is in the gimmicks and gizmos, the appliances, the motors and facilities made possible and necessary by electricity, that didn’t exist before.

Information, like electricity, is energy. Just as electrical energy is energy for mechanical tasks, information is energy for mental tasks. The computer is the central power station, but there are also the electronic transmission facilities—the satellites and related devices. We have devices to translate the energy, to convert the information. We have the display capacity of the television tube, the capability to translate arithmetic into geometry, to convert from binary numbers into curves. We can go from computer core to memory display, and from either one into hard copy. All the pieces of the information system are here. Technically there is no reason why Sears, Roebuck could not offer tomorrow, for the price of a television set, a plug-in appliance that would put us in direct contact with all the information needed for schoolwork from kindergarten through college.

Already the time-sharing principle has begun to take hold. I don’t think it takes too much imagination to see that a typical large company is about as likely to have its own computer 20 years hence as it is to have its own steam-generating plant today. It is reasonably predictable that computers will become a common carrier, a public utility, and that only organizations with quite extraordinary needs will have their own. Steel mills today have their own generators because they need such an enormous amount of power. Twenty years hence, an institution that’s the equivalent of a steel mill in terms of mental work—MIT, for example—might well have its own computer. But I think most other universities, for most purposes, will simply plug into time-sharing systems….

The impact of information, however, should be greater than that of electricity, for a very simple reason. Before electricity, we had power; we had energy. It was very expensive and rather scarce, but we had it. Before now, however, we have not had information. Information has been unbelievably expensive, almost totally unreliable, and always so late that it was of little, if any, value. Most of us who had to work with information in the past, therefore, knew we had to invent our own. One developed, if one had any sense, a reasonably good instinct for what invention was plausible and likely to fly, and what wasn’t. But real information just wasn’t to be had. Now, for the first time, it’s beginning to be available—and the overall impact on society is bound to be very great.

Without attempting to predict the precise nature and timing of this impact, I think we can safely make a few assumptions.

Assumption No. 1: Within the next ten years, information will become very much cheaper. An hour of computer time today costs several hundred dollars at a minimum; I have seen figures that put the cost at about a dollar an hour in 1973 or so. Maybe it won’t come down that steeply, but come down it will.

Assumption No. 2: The present imbalance between the capacity to compute and store information and the capacity to use it will be remedied. We will spend more and more money on producing the things that make a computer usable—the software, the programs, the terminals, and so on. The customers aren’t going to be content just to have the computer sitting there.

Assumption No. 3: The kindergarten stage is over. We’re past the time when everybody was terribly impressed by the computer’s ability to do two plus two in fractions of a nanosecond. We’re also past the stage of trying to find work for the computer by putting all the unimportant things on it—using it as a very expensive clerk. Actually, nobody has yet saved a penny that way, as far as I can tell. Clerical work—unless it’s a tremendous job, such as addressing 7 million copies of Life magazine every week—is not really done very cheaply on the computer. But then, kindergartens are never cheap.

Now we can begin to use the computer for the things it should be used for—information, control of manufacturing processes, control of inventory, shipments, and deliveries. I’m not saying we shouldn’t be using the computer for payrolls, but that’s beside the point. If payrolls were all it could do, we wouldn’t be interested in it.

Managing the moron

We are beginning to realize that the computer makes no decisions; it only carries out orders. It’s a total moron, and therein lies its strength. It forces us to think, to set the criteria. The stupider the tool, the brighter the master has to be—and this is the dumbest tool we have ever had. All it can do is say either zero or one, but it can do that awfully fast. It doesn’t get tired and it doesn’t charge overtime. It extends our capacity more than any tool we have had for a long time, because of all the really unskilled jobs it can do. By taking over these jobs, it allows us—in fact, it compels us—to think through what we are doing.

But though it can’t make decisions, the computer will—if we use it intelligently—increase the availability of information. And that will radically change the organization structure of business—of all institutions, in fact. Up to now we have been organizing, not according to the logic of the work to be done, but according to the absence of information. Whole organization levels have existed simply to provide standby transmission facilities for the breakdowns in information flow that one could always take for granted. Now these redundancies are no longer needed. We mustn’t allow organizational structure to be made more complicated by the computer. If the computer doesn’t enable us to simplify our organizations, it’s being abused.

Along with vastly increasing the availability of information, the computer will reduce the sheer volume of data that managers have had to cope with. At present the computer is the greatest possible obstacle to management information, because everybody has been using it to produce tons of paper. Now, psychology tells us that the one sure way to shut off all perception is to flood the senses with stimuli. That’s why the manager with reams of computer output on his desk is hopelessly uninformed. That’s why it’s so important to exploit the computer’s ability to give us only the information we want—nothing else. The question we must ask is not, “How many figures can I get?” but “What figures do I need? In what form? When and how?” We must refuse to look at anything else. We no longer have to take figures that mean nothing to us and read them the way a gypsy reads tea leaves.

Instead, we must decide on our information needs and how the computer can fill those needs. To do that, we must understand our operating processes, and the principles behind the processes. We must apply knowledge and analysis to them, and convert them to a clerk’s routine. Even a work of genius, thought through and systematized, becomes a routine. Once it has been created, a shipping clerk can do it—or a computer can do it. So, once we have achieved real understanding of what we are doing, we can define our needs and program the computer to fill them.

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Benjamin Franklin on Daylight Saving Time


Letter to the Editor of the Journal of Paris, 1784

The Journal of Paris



You often entertain us with accounts of new discoveries. Permit me to communicate to the public, through your paper, one that has lately been made by myself, and which I conceive may be of great utility.

I was the other evening in a grand company, where the new lamp of Messrs. Quinquet and Lange was introduced, and much admired for its splendour; but a general inquiry was made, whether the oil it consumed was not in proportion to the light it afforded, in which case there would be no saving in the use of it. No one present could satisfy us in that point, which all agreed ought to be known, it being a very desirable thing to lessen, if possible, the expense of lighting our apartments, when every other article of family expense was so much augmented.

I was pleased to see this general concern for economy, for I love economy exceedingly.

I went home, and to bed, three or four hours after midnight, with my head full of the subject. An accidental sudden noise waked me about six in the morning, when I was surprised to find my room filled with light; and I imagined at first, that a number of those lamps had been brought into it; but, rubbing my eyes, I perceived the light came in at the windows. I got up and looked out to see what might be the occasion of it, when I saw the sun just rising above the horizon, from whence he poured his rays plentifully into my chamber, my domestic having negligently omitted, the preceding evening, to close the shutters.

I looked at my watch, which goes very well, and found that it was but six o’clock; and still thinking it something extraordinary that the sun should rise so early, I looked into the almanac, where I found it to be the hour given for his rising on that day. I looked forward, too, and found he was to rise still earlier every day till towards the end of June; and that at no time in the year he retarded his rising so long as till eight o’clock. Your readers, who with me have never seen any signs of sunshine before noon, and seldom regard the astronomical part of the almanac, will be as much astonished as I was, when they hear of his rising so early; and especially when I assure them, that he gives light as soon as he rises. I am convinced of this. I am certain of my fact. One cannot be more certain of any fact. I saw it with my own eyes. And, having repeated this observation the three following mornings, I found always precisely the same result.

Yet it so happens, that when I speak of this discovery to others, I can easily perceive by their countenances, though they forbear expressing it in words, that they do not quite believe me. One, indeed, who is a learned natural philosopher, has assured me that I must certainly be mistaken as to the circumstance of the light coming into my room; for it being well known, as he says, that there could be no light abroad at that hour, it follows that none could enter from without; and that of consequence, my windows being accidentally left open, instead of letting in the light, had only served to let out the darkness; and he used many ingenious arguments to show me how I might, by that means, have been deceived. I owned that he puzzled me a little, but he did not satisfy me; and the subsequent observations I made, as above mentioned, confirmed me in my first opinion.

This event has given rise in my mind to several serious and important reflections. I considered that, if I had not been awakened so early in the morning, I should have slept six hours longer by the light of the sun, and in exchange have lived six hours the following night by candle-light; and, the latter being a much more expensive light than the former, my love of economy induced me to muster up what little arithmetic I was master of, and to make some calculations, which I shall give you, after observing that utility is, in my opinion the test of value in matters of invention, and that a discovery which can be applied to no use, or is not good for something, is good for nothing.

I took for the basis of my calculation the supposition that there are one hundred thousand families in Paris, and that these families consume in the night half a pound of bougies, or candles, per hour. I think this is a moderate allowance, taking one family with another; for though I believe some consume less, I know that many consume a great deal more. Then estimating seven hours per day as the medium quantity between the time of the sun’s rising and ours, he rising during the six following months from six to eight hours before noon, and there being seven hours of course per night in which we burn candles, the account will stand thus;–

In the six months between the 20th of March and the 20th of September, there are

Nights 183
Hours of each night in which we burn candles 7
Multiplication gives for the total number of hours 1,281
These 1,281 hours multiplied by 100,000, the number of inhabitants, give 128,100,000
One hundred twenty-eight millions and one hundred thousand hours, spent at Paris by candle-light, which, at half a pound of wax and tallow per hour, gives the weight of 64,050,000
Sixty-four millions and fifty thousand of pounds, which, estimating the whole at-the medium price of thirty sols the pound, makes the sum of ninety-six millions and seventy-five thousand livres tournois 96,075,000

An immense sum! that the city of Paris might save every year, by the economy of using sunshine instead of candles. If it should be said, that people are apt to be obstinately attached to old customs, and that it will be difficult to induce them to rise before noon, consequently my discovery can be of little use; I answer, Nil desperandum. I believe all who have common sense, as soon as they have learnt from this paper that it is daylight when the sun rises, will contrive to rise with him; and, to compel the rest, I would propose the following regulations; First. Let a tax be laid of a louis per window, on every window that is provided with shutters to keep out the light of the sun.

Second. Let the same salutary operation of police be made use of, to prevent our burning candles, that inclined us last winter to be more economical in burning wood; that is, let guards be placed in the shops of the wax and tallow chandlers, and no family be permitted to be supplied with more than one pound of candles per week.

Third. Let guards also be posted to stop all the coaches, &c. that would pass the streets after sunset, except those of physicians, surgeons, and midwives.

Fourth. Every morning, as soon as the sun rises, let all the bells in every church be set ringing; and if that is not sufficient?, let cannon be fired in every street, to wake the sluggards effectually, and make them open their eyes to see their true interest.

All the difficulty will be in the first two or three days; after which the reformation will be as natural and easy as the present irregularity; for, ce n’est que le premier pas qui coûte. Oblige a man to rise at four in the morning, and it is more than probable he will go willingly to bed at eight in the evening; and, having had eight hours sleep, he will rise more willingly at four in the morning following. But this sum of ninety-six millions and seventy-five thousand livres is not the whole of what may be saved by my economical project. You may observe, that I have calculated upon only one half of the year, and much may be saved in the other, though the days are shorter. Besides, the immense stock of wax and tallow left unconsumed during the summer, will probably make candles much cheaper for the ensuing winter, and continue them cheaper as long as the proposed reformation shall be supported.

For the great benefit of this discovery, thus freely communicated and bestowed by me on the public, I demand neither place, pension, exclusive privilege, nor any other reward whatever. I expect only to have the honour of it. And yet I know there are little, envious minds, who will, as usual, deny me this and say, that my invention was known to the ancients, and perhaps they may bring passages out of the old books in proof of it. I will not dispute with these people, that the ancients knew not the sun would rise at certain hours; they possibly had, as we have, almanacs that predicted it; but it does not follow thence, that they knew he gave light as soon as he rose. This is what I claim as my discovery. If the ancients knew it, it might have been long since forgotten; for it certainly was unknown to the moderns, at least to the Parisians, which to prove, I need use but one plain simple argument. They are as well instructed judicious, and prudent a people as exist anywhere in the world all professing, like myself, to be lovers of economy; and,from the many heavy taxes required from them by the necessities of the state, have surely an abundant reason to be economical. I say it is impossible that so sensible a people, under such circumstances, should have lived so long by the smoky, unwholesome, and enormously expensive light of candles, if they had really known, that they might have had as much pure light of the sun for nothing. I am, &c.



Source: The Ingenious Dr. Franklin. Selected Scientific Letters. Edited by Nathan G. Goodman. University of Pennsylvania Press. 1931. Pages 17-22.

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2 Early Networking Experiments

networks_earlyIn 1966-1967, two early networking experiments were influenced by J.C.R. Licklider’s interest in resource sharing and included experiments with the interactive use of remote programs.

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The Bulletin Board System


IEEE Spectrum:

For millions of people around the globe, the Internet is a simple fact of life. We take for granted the invisible network that enables us to communicate, navigate, investigate, flirt, shop, and play. Early on, this network-of-networks connected only select companies and university campuses. Nowadays, it follows almost all of us into the most intimate areas of our lives. And yet, very few people know how the Internet became social.

Perhaps that’s because most histories of the Internet focus on technical innovations: packet switching, dynamic routing, addressing, and hypertext, for example. But when anyone other than a network engineer talks about the Internet, he or she is rarely thinking about such things. For most folks, the Internet is principally a medium through which we chat with friends, share pictures, read the news, and do our shopping. Indeed, for those who’ve been online only for the last decade or so, the Internet is just social media’s plumbing—a vital infrastructure that we don’t think much about, except perhaps when it breaks down.

To understand how the Internet became a medium for social life, you have to widen your view beyond networking technology and peer into the makeshift laboratories of microcomputer hobbyists of the 1970s and 1980s. That’s where many of the technical structures and cultural practices that we now recognize as social media were first developed by amateurs tinkering in their free time to build systems for computer-mediated collaboration and communication.

For years before the Internet became accessible to the general public, these pioneering computer enthusiasts chatted and exchanged files with one another using homespun “bulletin-board systems” or BBSs, which later linked a more diverse group of people and covered a wider range of interests and communities. These BBS operators blazed trails that would later be paved over in the construction of today’s information superhighway. So it takes some digging to reveal what came before.

How did it all start? During the snowy winter of 1978, Ward Christensen and Randy Suess, members of the Chicago Area Computer Hobbyist’s Exchange (CACHE), began to assemble what would become the best known of the first small-scale BBSs. Members of CACHE were passionate about microcomputers, at the time an arcane endeavor, and so the club’s newsletters were an invaluable source of information. Christensen and Suess’s novel idea was to put together an online archive of club newsletters using a custom-built microcomputer and a hot new Hayes modem they had acquired.

This modem included an auto-answer feature, to which Christensen and Suess added a custom hardware interface between the modem and the hard-reset switch. Every time the telephone rang, the modem would detect the incoming call and then “cold boot” their system directly into a special host program written in Intel 8080 assembly language. Restarting the system with every call offered a blunt but effective means of recovering from hardware and software crashes—a common occurrence on home-brew hardware of the time.

Once a connection was established, the host program welcomed users to the system, provided a list of articles to read, and invited them to leave messages. Christensen and Suess dubbed the system “Ward and Randy’s Computerized Bulletin Board System,” or CBBS. It was, as the name suggested, an electronic version of the community bulletin boards that you still see in libraries, supermarkets, cafés, and churches.

Anyone with access to a teletype or video terminal could dial into CBBS. And after a few months, a small but lively community began to form around the system. In the hobbyist tradition of sharing information, Christensen and Suess wrote up a report about their project titled “Hobbyist Computerized Bulletin Board,” which appeared in the November 1978 issue of the influential computer magazine Byte.

The article provided details about the hardware they used and how they organized and implemented their software. The authors even included their phone numbers and invited readers to take CBBS for a spin. Acknowledging the experimental nature of the system, they encouraged readers to “feel free to hang up and try several times if you have problems.” After the issue hit newsstands, calls to their computer started pouring in.

Over the next few years, hundreds of small-scale systems like CBBS popped up around the country. Perhaps inspired by the Byte article, many of these new systems were organized by local computer clubs. In 1983, TAB Books, publisher of numerous DIY electronics guides, published How to Create Your Own Computer Bulletin Board, by Lary L. Myers. In addition to explaining the concept and motivation behind online services, Myers’s book included complete source code in the BASIC programming language for host software. The back of the book also listed the telephone numbers of more than 275 public bulletin-board systems in 43 U.S. states. Some charged a nominal membership fee, while most were free to use. The roots of social media were beginning to take hold.

In retrospect, 1983 proved to be a critical year for popular computing. In France, the state-sponsored Minitel system completed its first full year of operation in Paris, making online news, shopping, and chat accessible to every citizen in that city. In the United States, novel commercial systems gained traction, with CompuServe reporting more than 50,000 paying subscribers.

Even Hollywood took interest in cyberspace. The 1983 movie WarGames, featuring a teenage hacker who explored remote computer networks from his bedroom, became an unlikely box-office smash. Although the IMSAI microcomputer and acoustic-coupler modem depicted in the movie once cost as much as a cheap used car, curious computer users inspired by the film could buy serviceable alternatives at the nearest Radio Shack for roughly the cost of a good-quality hi-fi stereo. And as the decade progressed, the online universe expanded rapidly from its original core of microcomputer hobbyists to encompass a much wider group.

Read More

See also BBS Documentary

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H.G. Wells on the Future


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Tesla on the World Brain

In 1904, Tesla, determined to see his idea come to fruition, wrote with absolute certainty that “when wireless is fully applied, the earth will be converted into a huge brain, capable of response in every one of its parts.”

Source: Nikola Tesla’s Dark Secret

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Self-Driving Cars Just Around the Corner: 1958, 1969 and 2016


IEEE Spectrum: (also here and here)

In the late 1950s, the Radio Corporation of America thought it had a lock on the self-driving car. The January 1958 issue of Electronic Age, RCA’s quarterly magazine, featured its vision of the “highway of the future”:

“You reach over to your dashboard and push the button marked ‘Electronic Drive.’ Selecting your lane, you settle back to enjoy the ride as your car adjusts itself to the prescribed speed. You may prefer to read or carry on a conversation with your passengers—or even to catch up on your office work. It makes no difference for the next several hundred miles as far as the driving is concerned.

“Fantastic? Not at all. The first long step toward this automatic highway of the future was successfully illustrated by RCA and the State of Nebraska on October 10, 1957, on a 400-foot strip of public highway on the outskirts of Lincoln.”

Two and a half years later, reporters got to experience this “highway of the future” for themselves, on a test track in Princeton, N.J. Cars drove themselves around the track, using sensors on their front bumpers to detect an electrical cable embedded in the road. The cable carried signals warning of obstructions ahead (like road work or a stalled vehicle), and the car could autonomously apply its brakes or switch lanes as necessary. A special receiver on the dashboard would interrupt the car’s own radio to announce information about upcoming exits.

Pictured above is an experimental autonomous car from General Motors, in which the steering wheel and pedals had been replaced with a small joystick and an emergency brake. Meters on the dashboard displayed the car’s speed as well as the distance to the car in front.

The system was the brainchild of renowned RCA engineer Vladimir Zworykin,who was better known for his pioneering work on television. In a 1975 oral history interview with the IEEE History Center, Zworykin explained his motivation for the autonomous highway: “This growing number of automobiles and people killed in accidents meant something should be done. My idea was that control of automobiles should be done by the road.” (Earlier inventors were similarly motivated by traffic fatalities; see, for example, IEEE Spectrum’s recent article on Charles Adler Jr., who came up with an automatic speed-control system for cars in the late 1920s.)

According to the RCA vision, it would be just a decade or two until all highway driving was autonomous, with human drivers taking over only when their exit approached. Well over half a century later, we’re of course just starting to get comfortable with autonomous vehicles on highways, and the problem of reliably transitioning between autonomous and human control still hasn’t been solved.

As for RCA’s demonstration, one contemporary account, in the Oxnard, Calif.,Press-Courier, made it sound much like the autonomous car experiences of today:

“We stayed about 80 to 100 feet behind the other car, and when it stopped we pulled up smoothly to a halt 20 feet behind it. Then the demonstrator had the first car go around to the other side of the track and stop. Then he activated our automatic works and we started zooming around the single-lane oval.

“ ‘Now,’ said the demonstrator, ‘let’s suppose we’re cruising normally down the highway around a blind curve and we don’t know a car is stopped in front of us and—oops!’

“Our automatic auto apparently didn’t know it either. The demonstrator said later he probably had forgotten to flip a switch. As we sped dangerously close, he had to flip back to manual operation and apply the brakes the old-fashioned way, with a foot. We didn’t hit.

“Nobody screamed. But the age of automation can have its moments.”


In July 1969, IEEE Spectrum published an article called The Electronic Highway, by Robert E. Fenton and Karl W. Olson, two engineers at Ohio State University who were working on ways to make vehicles operate autonomously when traveling on major highways. Nearly 50 years have passed, which is practically forever in a technological context, but what’s striking about this article is how many contextual similarities there are between the past and the present.

(For more about the history of intelligent transport, make sure to read our feature on Charles Adler, who was working on intelligent traffic control systems in the 1920s.)

The specific solutions that Fenton and Olson propose are a bit outdated, of course, but the problems that they discuss and the future that they look forward to have a lot in common with those peppering current discussions on vehicle autonomy. IEEE members can read the entire article here. We’ll take a look at some excerpts from it, and talk about what’s changed over the last half century, and what hasn’t.

As you read these excerpts, try to keep in mind that the article was published in 1969, and that the 1980s, a decade away, represented the distant future:

An examination of traffic conditions today—congested roadways, a large number of accidents and fatalities, extremely powerful automobiles—indicates the need for improvements in our highway system. Unfortunately, conditions will be much worse in the next decade, for it is predicted that the total number of vehicles registered in the United States in 1980 will be 62 percent greater in 1960, and 75 percent more vehicle miles will be traveled. If one should look further ahead to the turn of the century, he would see vast sprawling supercities, with populations characterized by adequate incomes, longer life-spans, and increased amounts of leisure time. One predictable result is greatly increased travel. The resulting traffic situation could be chaotic, unless some changes are instituted beforehand. 

It is obvious that the traffic problems cannot be solved simply by building more and larger highways, for the for costs are too high, both in dollars and in the amount of land. Many alternative solutions have been suggested: high-speed surface rail transportation; a high-speed, electrically powered, air-cushioned surface transportation system… However, in the opinion of the writers, a majority of the of the public will not be satisfied with only city-to-city transit or even neighborhood-to-neighborhood transit via some form of public transportation. One needs only to witness the common use of private automobiles where such transit already exists. The role of a personal transportation unit is certainly justified by the mobility, privacy, and freedom afforded the occupants. It seems certain that this freedom, which dictates the spatial pattern of their lives, will not be relinquished.

I don’t know about adequate incomes or increased amounts of leisure time leading to greatly increased travel, but what’s definitely true is that more and more people are commuting longer and longer distances to get to work. The authors were certainly correct that the more time we spend in our vehicles, the more important autonomy becomes. At the same time, individual car ownership and usage is starting to get replaced by services that are more decentralized, but autonomy will enable that as well. It’s funny to see that mention of a “high-speed, electrically powered, air-cushioned surface transportation system”; it sounds like they were foretelling the Hyperloop.

In this light, one satisfactory solution would be the automation of individual vehicles. This approach has been examined by a number of researchers, for in addition to the retention of the individual transportation unit, it appears that considerable improvement in highway capacity and safety as well as a considerable reduction in driver effort can be achieved. However, there is an extremely large number of possible systems for achieving this goal—the writers have counted 1296—and great care must be exercised so that an optimum or near optimum one is chosen.

The approach described in this article involves the concept of a dual-mode system, whereby the vehicle (which must be specially equipped) is manually controlled on nonautomated roads and automatically controlled on automated ones.

The system that the authors suggest, which is typical for automated driving system ideas of that era, relies heavily on infrastructure built into the highway directly. The well-defined and highly structured environments of highways are where today’s autonomous cars both perform the best and are the most valuable. The authors of the 1969 article weren’t all that worried about automating other types of roads, because they figured that it simply wouldn’t be worth the hassle and expense. In the near term, this is where many autonomy projects are finding success as well.

However, highway autonomy that’s based on the highway itself is much harder to expand, and the total infrastructure overhaul needed to implement it in the first place wouldn’t be cheap. Even in 1969 dollars, it sounds expensive:

It is expected that with the introduction and extended use of microcircuits, it will be possible to install all necessary equipment in the vehicle for several hundred dollars. The total investment in computers and highway-based sensors would probably average anywhere from $20,000 to $200,000 per lane mile (about $12,000 to $120,000 per lane kilometer), depending on the form of the chosen system and future technological advances.

One can expect two principal returns from such an investment: greatly increased lane capacity at high speeds and a reduction in the number of highway accidents. Estimates of the former range up to 800 percent and would depend, of course, on the chosen system design. The expectation of fewer accidents arises from the fact that an electronic system can provide a shorter reaction time and greater consistency than a driver can. 


Photo: The Ohio State University
Sensing coils for an automated steering system, circa 1969

It’s interesting that Fenton and Olson sound like they’re more focused on increasing capacity than on safety, which is the opposite of how most vehicle autonomy projects are presented right now. This is likely because the efficiency benefits require some critical mass of autonomous vehicles all working together. It’s much easier to achieve this with expensive automated highways and cheap automated vehicles, rather than ‘dumb’ highways that require each vehicle to have its own automation system, which is what we’ve got going now.

As for the vehicles themselves, the “near future” might provide something better than internal combustion, the authors hope:

It is probable that vehicles would be powered by the internal combustion engine; however, a number of other prime movers— the DC motor, the gas turbine, the steam engine, and the linear induction motor— may be available and practical in the near future. The eventual choice will probably be dictated by such factors as air pollution and the continuing availability of cheap fossil fuel.

One attractive possibility involves the use of electrically powered cars, which would be self-powered via batteries on non-automated roads and externally powered on automated ones. Here, power would be supplied through a pickup probe protruding from the vehicle, and control could be obtained by simply controlling the power flow.


Photo: The Ohio State University
An image from the original 1969 article, illustrating the idea of a vehicle drawing current for propulsive power from the roadway.

Electrically powered vehicles that harvest electricity from highways and use batteries to get around elsewhere are currently being tested in Sweden.

Another important contemporary issue that the 1969 article mulls over: Should a human play any role at all in operating the autonomous vehicle?

An important question that is frequently raised is the advisability of allowing the driver to override the system. If he were able to do so, there would be a large measure of randomness in the system, which would be undesirable from a standpoint of both safety and system efficiency.

This remains one of the more difficult problems with consumer vehicle autonomy: unless you can promise 100-percent capability for your system, a human “driver” has to be involved. But how do you make sure that the human is alert and able to take over when necessary? Tesla reminds drivers to keep their hands on the wheel, and will begin to gradually slow the car if you persistently ignore it. Google, on the other hand, doesn’t trust humans even that far, which is why it’s working on autonomous cars without steering wheels.

The authors of the 1969 article have a slightly different perspective, but their concern about the “undesirable randomness” of human drivers foreshadows the day (it’s getting closer, we promise) when the most dangerous car on the road will be the one driven manually by a human.

There is also a need for communication links to a central station so that there will be a complete “picture” of the traffic state at all times.

Combining vehicle autonomy with systems that allow vehicles to communicate with each other (and with a central coordination system) will allow for all kinds of exciting things, like flow optimization, cooperative route planning, and even intersections without traffic lights.

There seems little question that vehicle automation is technologically feasible; however, a tremendous amount of effort in both research and development will be required before a satisfactory automatic system is in operation. This effort must involve not only vehicle-control studies, but also an intensive investigation of the present driver-vehicle complex, since the knowledge gained will be necessary for the proper specification and introduction of the control system components. Further, the need exists for intensive overall system studies so that optimum strategies can be chosen for headway spacing control, merging and lane changing, and the interfacing of automated highways with other modes of future transportation. 

The authors’ conclusion is as true now as it was in 1969. Since then, the focus has changed somewhat, with highway autonomy seen as just a step towards full autonomy—and not necessarily a step that can be taken independently. Technology has improved to the point where it’s now feasible to pack all of the sensors and computers needed for autonomy into vehicles themselves, rather than having to rely on external infrastructure. This makes the transition to autonomous vehicles more straightforward, partly because it’s something that can be motivated by the market rather than by the government.

At the same time, though, I certainly appreciate the vision that the authors had for expensive automated highways that the average driver could take advantage of with a relatively inexpensive car. Here in Washington, D.C., for example, adding autonomy infrastructure to the beltway alone would vastly improve the commuting experience for an enormous number of people on a daily basis—that is, if existing cars could be cheaply retrofitted with the technology. This isn’t the trajectory we’re on anymore, but it’s interesting to look back and think about what would have happened if we’d taken a different road.


Mark Fields, the chief executive of Ford Motor Company, said his company would sell completely self-driving cars by about 2025, after first providing them via ride-hailing service, in 2021.

Such cars would have “no steering wheel, no brake pedal,” he said. “Essentially a driver is not going to be required.”

At first these robocars will cost more than conventional cars, he admitted, but the ride-hailing application will make up for that by saving the salary of a professional driver. Later, the rising scale of production will lower the sticker price enough to justify offering the robocars for sale. Ford can make money either way.

“Now vehicle miles traveled are just as important as the number of vehicles sold,” Fields said.

As robocars proliferate and cities impose congestion fees and other measures to limit traffic, total car sales may well drop. “But you can also argue that autonomous vehicles will be running continuously and will rack up more miles—and that that will mean more replacement.”

Ford has begun framing itself as a mobility company rather than a mere car company, and it has emphasized the point recently by announcing ventures to provide cities with electric-bicycle services and shuttle services. Asked about recent drops in the company’s share prices—a sign that investors aren’t happy with a program that can only bear fruit a decade hence—Fields said his company wasn’t managed for the short run alone.

He quoted Wayne Gretzky, the famed Canadian hockey player: “You’ve got to skate to where the puck is going to go.”

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