IDC announced today that mobile shoppers will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season. “More than one third of smartphone-carrying consumers (who represent 24% of all U.S. consumers) are ready to use their mobile devices in ways that transform how they shop everywhere and, in particular, how they shop in retail stores.”
Shop Till You Drop the Phone
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