The State of the Media Democracy Survey, Fifth Edition, from Deloitte, reports surprising finding regarding print magazines:  Under the headline “print magazines survive the digital tsunami,” Deloitte reports that since 2007, a consistent 70+ percent of U.S. consumers “continue to enjoy printed magazines — even though they know they can find the same content online.” According to the Deloitte survey,  55% of U.S. households subscribe to print magazines.

I call these findings surprising, because they don’t seem to agree with the hard data on the continuing decline in print magazines’ paid circulation. The latest numbers I could find show 2.3% decline in total circulation in the first half of 2010.

Update: