“What do Barack Obama, Adam Sandler, and the animated comedy Family Guy all have in common? How about David Cameron, Eva Mendes, and the former Ultimate Fighting Champion, Chuck Liddell? And what links Shrek, McDonalds, and David Beckham?

The answer is that each group attracts the same type of personality on Facebook – at least, according to a newly-launched website,www.likeaudience.com, which has been designed by two researchers at the University of Cambridge who believe that it could ‘revolutionise’ marketing.”