Highlights of ComScore’s Summary of 2011 in Information

From comScore’s just-released  2012 U.S. Digital Future in Focus

Social:

Social Networking accounted for 16.6 percent of all online minutes at the end of 2011 and is on track to surpass Portals as the most engaging online activity in 2012. Facebook continues to lead as the driving force behind this shift in consumer behavior, accounting for the largest share of online minutes across the entire web in 2011.

Video:

More than 100 million Americans watched online video content on an average day to close out 2011, representing a 43-percent increase versus year ago.

Mobile:

At the end of 2011, more than 8 percent of all digital traffic was consumed beyond the ‘classic web’ via devices such as smartphones and tablets.

E-Commerce:

Total U.S. retail and travel-related e-commerce reached $256 billion in 2011, up 12 percent from 2010.

 

Advertisements

About GilPress

I launched the Big Data conversation; writing, research, marketing services; http://whatsthebigdata.com/ & https://infostory.com/
This entry was posted in Economic Impact, Mobile, Social Networks, The InfoStory Quant, The Year in Information, Video. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s