Entertainment Software Association: “49% percent of all American homes have a video game console… more Americans than ever are playing video game on smartphones, tablets and handheld devices… More than 30% said they play games on their smartphones, compared to 20% last year. One quarter of gamers said they play games on wireless devices, up from 13% in 2011…. 33% of gamers said they play social games and 15% said they pay to play online games… among U.S. households that own a game console, PC, smartphone, handheld system or wireless device, nearly 40% play games on their smartphone and 26% play them on their wireless device.”