Pew on Why Microsoft Bought Skype

“…online phone calling has taken off as a quarter of American adult internet users (24%) have placed phone calls online. That amounts to 19% of all American adults. On any given day 5% of internet users are going online to place phone calls. Both figures are marked increases from previous readings in surveys by the Pew Research Center’s Internet & American Life Project… The rise of video calling, especially on smart phones, is also part of the story. In the current survey, we found that 7% of cell phone owners had participated in video calls or online chats with their handheld device.”

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