Category Archives: Advertising
This Week in Tech History: The Internet is 46 years old and Internet Advertising is 21
October 27, 2010 World Day for Audiovisual Heritage is celebrated or the first time, to “raise general awareness of the need for urgent measures to be taken and to acknowledge the importance of audiovisual documents as an integral part of … Continue reading
Posted in Advertising, Business history, Internet, IT history, Network Effect, News
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This Week In Tech History: Think Different
September 28, 1997 Apple Computer launched the “Think different” marketing campaign. The campaign’s television commercials featured black-and-white footage of 17 iconic 20th century personalities and a free-verse poem read by Richard Dreyfuss, starting with the words “Here’s to the crazy … Continue reading
What Hath Tim Berners-Lee Wrought
Today in 1991, Tim Berners-Lee posted files to alt.hypertext, making the WorldWideWeb available to the Internet community. Berners-Lee message said, in part: “The WorldWideWeb (WWW) project aims to allow links to be made to any information anywhere… The WWW project … Continue reading
Nielsen Creates New Twitter Monitor
The Wall Street Journal reports on the expansion of “The National People Meter” to the Twitterverse: Earlier this month, Nielsen published its 2012 Social Media Report, finding that “consumers continue to spend more time on social networks than on any … Continue reading
Posted in Advertising, Internet Economy, Measurement, News, Pinterest, Social Networks, Television, Twitter
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25 Years of the National People Meter
An electronic metering system that transformed TV ratings through the delivery of overnight ratings, the National People Meter is celebrating the big two-five this year.
Posted in Advertising, Statistics, Television
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Birth of Online Advertising
Today in 1994, the first banner display ads went live on hotwired.com. The first advertisers were MCI, Volvo, Club Med, 1-800-Collect, AT&T and Zima. Advertisers spent over $6 billion on display advertising in the U.S. in 2010, out of a … Continue reading
Posted in Advertising, This day in information
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Think, Think, Think
Today in 1997, Apple Computer launched the “Think different” marketing campaign. The campaign’s television commercials featured black-and-white footage of 17 iconic 20th century personalities and a free-verse poem read by Richard Dreyfuss:
Posted in Advertising, Apple, Computer history, Google, IBM, Quotes
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Digital Tipping Point: Online Advertising vs. Newspaper Advertising
In 2010, online advertising ($26B) in the United States surpassed for the first time newspaper advertising ($22.8B). Source: PwC/IAB
Posted in Advertising, Tipping points
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The Future of Advertising
From today’s “Om Says” email: “In 2005, the newspaper industry had revenue of around $47 billion.
Posted in Advertising, Social Impact
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The Story of Information 