iTunes Launched

Sales of iTunes songs, 2003—2010

Sales of iTunes songs, 2003—2010

Today in 2003, Apple launched the iTunes Music Store. The store sold more than 1 million tracks in its first five days and became the biggest music vendor in the U.S. five years later.



Here are iTunes stats, compiled by Time:    

[ 80 ]  Percentage of U.S. consumers who purchase downloaded music that do so via iTunes.

[ 1 hour, 12 minutes ]  The average amount of time spent on the site per month, according to a January 2013 Nielsen report.

[ 200,000 ]   The number of songs that iTunes had in its catalogue when it first launched in the U.S. on April 28, 2003.

[ 26 million ]  The number of songs available on iTunes today.

[ $0.99 ]  The flat-rate cost of all songs sold on iTunes in 2003. In 2009, a three-tier pricing structure was introduced with songs selling for $0.69, $0.99, or $1.29.

[ $ 0.29 ]  Amount, per 99-cent song, that goes to Apple. The company waives its 30 percent handling charge for donations made through the iTunes Store.

[ $ 0.08 ]  Amount, per 99-cent song, that goes to the artist. Of the $ 0.70 per track (after Apple’s 30 percent cut) that goes to the label, the artist gets 12 percent.

[ 1 billion ]  The total number of songs downloaded on iTunes as of February 23, 2006 — less than three years after its launch. The history-making track: “Speed of Sound” by Coldplay, downloaded by 16-year-old Alex Ostrovsky of Michigan.

[ $ 10,000 ]  Amount of the iTunes Store gift certificate won by Alex Ostrovsky for this historic achievement. He also received 10 iPods, an iMac, and a call from Apple CEO Steve Jobs.

[ 71 ]   The age of Louie Sulcer of Georgia, on Feb. 10, 2010, when he downloaded the ten billionth song on iTunes. The song he purchased? “Guess Things Happen That Way” by Johnny Cash.

[ $149 ]  The cost of the entire box set of Beatles music on iTunes. After a three-decade long battle between the Fab Four’s Apple Corp and the computer company – primarily over the name and symbol for Apple – the living members of the band finally consented to releasing their entire catalogue on iTunes on Nov. 16, 2010.

[ 0 ] The number of albums on the iTunes Store from Kid Rock, Garth Brooks, and Bob Seeger.

[ 25 billion ]  The number of downloads on iTunes as of Feb. 6, 2013. The song was sold in Germany to Phillip Lupke, who bought “Monkey Drums (Goksel Vancin Remix)” by Chase Buch.

[ 63 percent ]  Share of the download-music sales market that Apple commands according to a report by research firm NDP, released on April 16.

[ 119 ]   The number of countries in which the  iTunes store is available.

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This entry was posted in Apple, consumer electronics history, Digitization, ebooks, eCommerce, Economic Impact, Information Economy, Internet video, music, Podcasts. Bookmark the permalink.

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